Maison Valéne
An Exclusive concept for a premium bag brand in Paris. For Maison Valéne, the focus was on creating a timeless, high-quality visual identity that stands for luxury and pure craftsmanship.
The Primary Logo
Design & Concept
When designing the primary logo, minimalism and authority were our main focus. By using a classic, premium-looking font with generous spacing, the brand instantly exudes a sense of calm and sophistication.
The Brand Emblem
Design & Application
An iconic emblem was developed for the physical hardware on the bags, including the gold accents and zippers. Crafted with extreme precision, the graceful 'V' is built from curved lines reminiscent of the refined shape of what's inspired by an 'M' with it's ends connecting.
Businesscards
Design & Materials
The business card pairs an elegant cream-white background with the gold emblem on the front side. Balanced with the brand's refined typography, it creates a sophisticated tactile touchpoint for the brand.
Social Media Banner
Digital Presence & Campaign
To establish a cohesive brand experience across digital touchpoints, wide-format assets were crafted for social channels. The banner seamlessly integrates the brand's signature warm palette, classic typography, and product showcase to convey effortless Parisian elegance.